Buy Turmeric at wholesale rates in the UK and Europe from IVY FOODS. Turmeric root belongs to the ginger family. It is used in foods for its extraordinary flavor as well as color. Native Indians have used it as a drying agent for centuries as it produces a beautiful golden orange color. Its flavor is astringent, bitter, and pungent, and it an important part of many South Asian pastes and curries that adds a beautiful color and a subtle flavor to these dishes.