Buy Fenugreek seeds at wholesale rates in the UK and Europe from IVY FOODS. Fenugreek seeds are native to Southeastern Europe and South Asia but are now cultivated throughout the world. It belongs to the pea family and has many culinary purposes. It has a bittersweet flavor with a hint of maple. Used in pickling as it boosts the flavor of vegetables and meats. The seeds are dry roasted and then added for an aroma.